1941 Portables

Eighty-five years ago, this young woman is enjoying a favorite song from her portable phonograph. Hers was an electrical model, but there were many options for portable music, as detailed in the April 1941 issue of Radio Retailing.

The magazine noted that it was the perfect time of year to start marketing portables. Since April marked the beginning of the warm weather season, portables would get their greatest natural play. It also pointed out that since portables were still owned by relatively few people, they had a novelty factor that would help build store traffic.

Options included both radios and phonographs. While the unit shown above is electric, there were still many purely mechanical record players available, and the magazine provided an extensive directory of spring machines with no tubes. The least expensive was the Model 11 from Favorite Manufacturing Co., 105 E. 12th Street, New York, with a list price of $8.39.