This Zenith ad ran a hundred years ago today in the October 26, 1922, issue of the Richmond (Ind.) Palladium and Sun-Telegram.  It asks the reader what they’re going to do that night, and speculates that they might play an uninteresting game of cards, sit in an uninteresting conversation, or spend the night in some time-killing chore or lukewarm hobby.

But real, diversified entertainment was at hand, in the form of radio! To find out more, all you had to do was call the Weisbrod’s music store, the town’s Zenith dealer, and set up an appointment to come into the store and see what their sets could pull in.

(Click on the ad to see a full size version.)