Labor Day 1944: Ritz Crackers!

1944Sep4Life
The final Labor Day of World War II fell on September 4, 1944, and that day’s issue of Life Magazine showed Americans how the holiday could be celebrated, namely, with Ritz Crackers!

The Nabisco ad in the issue included the illustration shown above of a of a Record Party.  “Let the gang bring the records they like best … you supply the Ritz.  Favorite bands and favorite cracker–what more could the ‘gaters’ want for a good time!”  I’m not sure what a “gater” is, but the gaters shown here seem to be having fun.  According to the ad, Ritz crackers were also suitable for a backyard picnic, or just a quiet evening at home.