The avid shortwave listener (SWL) will probably dispute it, but this picture contains a certain glimmer of truth. Junior is tuning in a program on the short waves on the family’s console radio, much to the dismay of the rest of the family. The picture’s caption, in the December 1937 issue of Radio Retailing, notes that “novelty rarely wears well–We (radio retailers) have been headlining thrills…police calls, aircraft, ships at sea, distance merely as “dx” . . . so long that the public erroneously assumes that shortwaves have little lasting entertainment value.”

The accompanying article, “Is Our Short Wave Selling All Wrong?” makes a strong case that it is.  The author, writing under the pen name Zeh Bouck,  starts by saying that he was paid for listening to shortwave broadcasts, one of his jobs for the past fifteen years, and that the novelty, if it ever existed, wore off a decade earlier.  He starts by noting that retailers were selling the shortwaves as a novelty, on which listeners could hear the sounds of Big Ben, along with “aircraft! Amateur Stations! Police!”

He then proceeds to show why the novelty wears off so fast. The hams are “vaguely reminiscent of a phonograph record with a crossed groove, and of similar interest to anyone but an amateur. Police broadcasts are distinctly a novelty and hold no permanent entertainment value except for some Milquetoast who derives therefrom a vicarious satisfaction at some drunk beating up his wife in a third floor rear.”

Fortunately, Bouck goes on to explain that there might be a right way to sell shortwave. He noted programs of actual entertainment value, and recommended that retailers get their hands on program guides.

The author, Zeh Bouck, was born John W. Schmidt in 1901, and held various calls over the years, starting with 2PI, until his death in 1946. He eventually legally changed his name to Zeh Bouck. He was a prolific writer about radio, including a number of articles in Boys’ Life. You can find a good biography of him at this link.

In upholding our reputation as a website with suspected Russian ties, we present this 1950 Rosetta Stone for those needing to translate between CW and Russian.

On a serious note, hams in the former Soviet Union were always incredibly skilled, and this guide shows why language was never a barrier.  There are many common abbreviations in use on Morse code, often (but not always) derived from English.  This chart shows the abbreviations in Cyrillic letters, in Roman letters, and the meaning in Russian.  For example, GB is an abbreviation for goodbye, and this chart tells the Russian operator that GB means “do svidannya.”

This is from the book Простейший коротковолновый приемник, which we promise you’ll be seeing more of.

The portable tuned both the medium wave and long wave bands, and ran off a 90 volt B battery, with the filaments powered by a 1.5 volt A battery.  The set contained a built-in loop antenna, and the power switch was built into the case, with the set coming on when the lid was opened.

The set appeared in the December 1957 issue of the British Radio Constructor magazine.