Seventy-five years ago, this couple were enjoying some new records, thanks to the foresight of their local dealer, who used direct mailing to drive record sales. They were pictured in the October 1951 issue of Radio Retailing,
https://www.worldradiohistory.com/Archive-Radio-Retailing/50s/Radio-Retailing-1951-10.pdf
which noted that direct mail was an inexpensive method to reach known phono record customers.

The secret was to use mailings aimed at making people want to buy now. Ways to generate interest included free items (such as needles, record brushes, or 45 inserts) or even hosting gatherings where snacks were served.

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