1946 General Electric Radios

1946May20LifeSeventy-five years ago today, the May 20, 1946, issue of Life magazine carried this General Electric ad featuring the company’s postwar sets, and Evelyn Kaye.  The magazine didn’t even need to give her full name–she was just Evelyn and Her Magic Violin, and everyone knew who they were talking about, thanks to her appearance every Sunday night on NBC’s Hour of Charm broadcast. You can see her perform at the video below.

The GE radios featured in the ad were no less magical, with exclusive new features made possible by warborn electronics. In particular, the ad notes that the speaker of the Model 101 contained an alnico magnet, 2-1/2 times more powerful than any other magnet. The set was an “All-American Five,” with the familiar tube lineup of 12SA7, 12SG7, 12SQ7, 50L6GT, and 35Z5GT.

Also featured in the ad are the six-tube model 321, featuring pushbutton tuning, and the model 326 or 327 console, which also tuned shortwave. The model number for the portable shown at the bottom is not shown.