In March 1945, the war was still on, and that meant that there was no production of civilian radio receivers. But the manufacturers knew that there would be a big sales boom as soon as the war was won, and they were getting their name before the public.

This ad from Stromberg-Carlson appeared in Life Magazine 75 years ago today, March 12, 1945.  And the company was betting on the miracle of FM being the wave of the future.  These young people are listening to some postwar program daydreaming.  The girl dreams of marrying the man of her dreams, and her tenderfoot little brother dreams of being the patrol leader of the best patrol in town.