1969 AM-FM Portables

1969SepEI3Fifty years ago this month, the September 1969 issue of Electronics Illustrated reviewed a number of pocket (for large pockets, that is) portable AM-FM receivers.

The magazine noted that many such sets were showing up as loss leaders and prices below $10, and the article asked how these cheap models compared with more expensive brand names. The surprising result was that the cheap no-name sets performed as well as the more expensive models, although the more expensive sets were, in some cases, easier to tune and looked better. But the moral of the story was that these were a class of products where shopping strictly for price was the best strategy.