Seventy-five years ago today, KFI Los Angeles ran this ad in the July 17, 1944, issue of Broadcasting, touting its public service in the form of the program “On the Scouting Trail.”  The show served the 60,000 Boy Scouts and Cub Scouts in the region by dramatizing experiences of former scouts and how they were relevant in wartime.

If you look carefully at the shoulder of the scout lighting the fire, you’ll see that the patch has the station’s call letters at the bottom.  The text on the top appears to be “COMMANDO.”  This patch was given to scouts appearing in the show’s studio audience each Saturday morning.  You can see specimens of this and other patches at this page on the Crescent Bay Council website.  The scout here appears to be wearing the “late 1940s” version of the patch.