Keep indoors. Lie down. Turn off the lights. Turn on the radio.

1941decradioretailing

The December 1941 issue of Radio Retailing hit the presses after Pearl Harbor, and much of the issue stressed that for the war effort, radio was a necessity. The cover reminded that there was no more essential consumer item than the radio. It noted that millions of Americans had learned anew that the radio in the home, office, or automobile was of prime importance, and that the nation’s radio retailers and servicemen would need to meet the imperative of keeping sets in operation above everything else.

Fiorello LaGuardia.jpg

LaGuardia. Wikipedia photo.

The issue provided a quote from Defense Administrator Fiorello LaGuardia for advice during blackouts: “Keep indoors. Lie down. Turn off the lights. Turn on the radio.”