Category Archives: Phonograph History

Selling Recorders in 1940

1940DecRadioRetailing3Shown here transporting a set are Cleveland radio dealer Louis Schwab and Rev. W.P. Schmidt of the Parma Evangelical Lutheran Church, 2625 Oak Park Ave., in suburban Cleveland. The photo is from an article in the December 1940 issue of Radio Retailing, which details Schwab’s success with selling recording phonographs. The article noted that less than 5% of the phonographs sold included recording, but with salesmanship of the type employed by Schwab, this number could be increased. The magazine noted that once the set was sold, sales of blank records were almost sure to follow. One family with musically inclined offspring bought two packages of records a week. And another customer did “recording parties,” at which he would go through at least three dozen disks.

The sale depicted in the photograph resulted from the fact that the church organist was going to have a baby. Rather than pay a substitute during her maternity leave, the church sprang for the radio-recorder shown here. The organist pre-recorded the hymns to be played during her absence, and the machine took over the musician’s duties. The set was used at other church gatherings to listen to broadcasts and recorded music.

The church shown here appears to be the predecessor of Parma Lutheran Church, which is now located about a mile away from its 1940 location.



1950 Hi-Fi Demonstration Console

1950NovRadioNewsEighty years ago, this intriguing room could be found at Allied Radio in Chicago. Here, the Hi-Fi enthusiast interested in the very best equipment could be given a demonstration showing exactly how different pieces of equipment would sound together. Around the room were various tuners, amplifiers, preamplifiers, cartridges, tape machines, and other devices. From the console, different elements could be switched into and out of the circuit, and the discerning listener would be able to pick out exactly the right combination that met their needs.

The photo appeared on the cover of Radio & Television News, November 1950, which also included an article going into the room’s technical details.



Start Your Own Recording Business, 1950

1950OctRadioBestSeventy years ago, if you wanted to get into show biz, or at least a small niche thereof, you couldn’t go wrong by starting your own recording business, as shown in this ad for the Home Recording Products Corp., 56 Mill Road, Freeport, NY, in the October 1950 issue of Radio Best magazine.

The possibilities seemed unlimited, and the investment was only $79.95–$10 down, with the balance plus shipping C.O.D.

You would get a professional recording unit (worth $135) capable of cutting both 78 and 33 RPM records, along with carrying case, microphone, mike stand, headphones, and complete instructions. It even came with enough blank records to get back your investment immediately, and additional blanks were available wholesale. With low overhead, you could make recordings for a tiny fraction of the cost of a recording studio.

The possibilities were unlimited. You could connect with a local photographer and make recordings of the children being photographed. Local musicians would want you to cut demo records for them. School bands would want records, and there was potential for a huge volume of business on holidays, as families sent records to loved ones. Even local clergymen would want their sermons recorded.

You would get display cards to put up at local stores to advertise, and you would get sample ads to run in your local newspaper. You could even rent out the unit for use as a public address system.



1945 FM Phono Oscillator

1945AugPM21945AugPM3The woman shown above, in the August 1945 issue of Popular Mechanics, appears to be tuning in a program on her broadcast radio. But looks are deceiving, and the set actually tunes the prewar FM band, which covered 42-49 MHz.  And she’s not listening to a radio station.  Instead, she’s listening to a record being played by the gentleman at left, who is a few feet away.

Phono oscillators which played records over a standard AM broadcast radio were fairly common, but this one played the records over an FM radio. According to the article, no claim was made that the simple circuit would give absolutely perfect reproduction, but results from the Popular Mechanics laboratory were satisfactory. The set was more a challenge to the experimenter to open up the new field of FM radio.

The whole circuit was remarkably compact, and consisted of a 6C5 triode tube along with a few other components. Even with wartime parts shortages, most of the parts could probably be scrounged up fairly easily. The whole circuit mounted right on the tone arm, which was constructed of hardwood.

1945AugPM4

 



Portrola Portable Phonograph, 1920

1920AugTalkingMachineWorldOne hundred years ago, these two were tasked with bringing along the recorded music to their respective outdoor gatherings. The gentleman simply grabbed the phonograph from the parlour, along was as many records as he thought he could carry. As you can see, the results were anything but sastifactory.

The woman, however, was much more savvy, and brought along her Portrola Portable Phonograph. She undoubtedly used it at home, but it was also perfect for outings, particularly since the carrying case had a convenient compartment for holding the records. The instrument had a list price of $35 with a single spring motor or $45 for the double spring model.

The ad appeared a hundred years ago this month in the August 1920 issue of Talking Machine World.



WW2 Music at Work

1945AugRadioServiceDealerThis image could be mistaken for the studio of a small radio station, but it’s actual the public address console of a wartime industrial plant. Specifically, it’s the console of the RCA Plant Broadcasting System. It appeared in the August 1945 issue of Radio Service Dealer, as part of an article penned by the manager of RCA’s Music Library Service. The article is one of a series giving dealers ideas on how to promote the P-A business, and focused on providing music in the industrial environment.

Plant managers learned that by piping in the right mix of music, they would increase productivity and worker morale. Such sound systems were suitable for industrial plants, as well as office areas devoted to stenographic and clerical work. Business offices such as banks and insurance companies could play music both for workers and customers. And in hospitals, hotels, and stores, music could be piped in over sound systems.

RCA had the musical programming down to a science, and had packages of records available for sale to companies. Musical selections were broken down into four categories.

First of all, there was music for the opening period. These songs would play as workers arrived, and would continue for about fifteen minutes after starting time. These were invariably marches or patriotic tunes, such as “Stars and Stripes Forever,” or the “Washington Post March.” Other possibilities would be upbeat or fast tempo dance selections such as “Pennsylvania Polka.”

About an hour and a half after starting time, and again about an hour and a half before lunch, songs from the “Fatigue” playlist would be played. More songs from this list would be played similar times in the afternoon. Many of these were waltzes, and also popular hits, Latin and Hawaiian tunes, or old time favorites. Some songs on this list included “Green Eyes,” “Star Dust,” and “Begin the Beguine.”

The magazine stressed that the playlists had to be fine tuned to the audience. For example, it noted one small plant where about 75% of the workers were girls between 18 and 23. The music picked for that audience simply wouldn’t work at a plant where most workers were over 35.

RCA’s library also included some records for special occasions, such as Christmas songs and more patriotic tunes.

Workers at Davis & Geck, Inc., Brooklyn, N.Y., pack surgical sutures with the help of music piped in from wall-mounted RCA speakers.

Workers at Davis & Geck, Inc., Brooklyn, N.Y., pack surgical sutures with the help of music piped in from wall-mounted RCA speakers.

One office employed 600 girls doing monotonous filing duties. Normally, at about 3:00, fatigue would set in, but the author observed those 600 girls instead singing along softly with a popular recording. The office manager was initially skeptical, but experience showed that the vocals did not impede efficiency.

A plant with many Polish or Slavic workers would get more polkas and folk dances. One plant in Trenton employed mostly Italians, and that plant had almost every record Caruso ever made.

Toward this end, one service featured by RCA was a survey that could be given to workers and analyzed at headquarters in Camden, N.J. to come up with a custom record library from the RCA catalog. “The psychological effect of having the personnel feel that the music is theirs, played for them, gives them a personal interest in the project which is otherwise unattainable.” The overall effect was greater efficiency, less absenteeism, and better output.

On the other side of the Atlantic, Britain was also seeing to it that war workers had music. The BBC program Music While You Work was programmed following similar principles. One interesting rule for the BBC program was the banning of the song “Deep in the Heart of Texas,” due to the potential danger of workers taking their hands off their work to perform the hand claps in the chorus.



1920 Magnavox Telemegafone

1920JulTalkingMachineWorld1These days, we tend to take for granted the availability of amplified sound systems. If you’re going to make a speech before a large auditorium, the first matter of business is to turn on the sound system and locate the microphone.

BigStickSpeechBut there was a time, not so long ago, that electronic sound amplification didn’t exist. A hundred years ago, if you were going to be a preacher, a politician, or some other kind of public speaker, then you had to learn how to project your voice. If the people in the back row couldn’t make out your voice, then they weren’t going to hear the Gospel, they weren’t going to vote for you, or they weren’t even going to hear what you had to say.  When Theodore Roosevelt gave his “big stick” speech in 1901 at the Minnesota State Fair, hundreds of people heard him because he used a big voice to deliver it.

It was only in the 20th century that public speaking came to be associated with electronic amplification.  As we’ve previously reported, for example, Notre Dame cathedral was first wired for sound in 1925.  And when the Iowa legislature was getting a sound system in 1939, it was probably about the same time as other legislative chambers.

One of the first examples of an electrical sound system comes from Talking Machine World a century ago this month.  This particular system wouldn’t have been of much use to preachers or politicians trying to be heard in a large auditorium, but it’s an early example of what would be perfected within a few years.  The Magnavox Telemegafone system shown here could be used with a phonograph, or with what we would today call a microphone, although that term hadn’t been coined.

I describe this as an “electrical” system rather than “electronic,” because there doesn’t appear to be any electronic amplification.  The microphone is probably a carbon mike, and the phonograph transducer probably is as well.  They drive the speaker directly.  The speaker does not have a permanent magnet.  Instead, it has a field coil powered by a 6 volt battery.

One of the described purposes is as a “novelty,” and a speaker who could project his voice well would probably be better off not bothering.  But within just a few years, the idea of electronic sound would become popular, and the profession of “sound man” would be born.  And a century later, we would take for granted that to speak before a large audience, we need to find the microphone and turn on the P.A.



1920 Stewart Portable Phonograph

1920JulTalkingMachineWorldWe previously featured a 1917 ad for this Steward portable phonograph. The set had gone to war, as that ad pointed out that thousands were on their way to the boys in the Army and Navy. Peace now prevailed, and this ad shows the phonograph being used by picnickers.

The 1917 ad gave a Chicago address. By 1920, the phonographs were being made in Canada, and this 1920 ad gives the company’s address as the Lincoln Building, Buffalo, New York, presumably a more convenient location to import from Canada.

According to this ad directed to retailers, not carrying this phonograph was the equivalent of a dealer saying they didn’t want to make money.

The ad appeared a hundred years ago this month in the July 1920 issue of Talking Machine World.



Vera Lynn, 1917-2020

We are sad to report that Vera Lynn has died at the age of 103.  She was known in Britain as the “Forces’ Sweetheart” for her songs that helped raise morale during World War 2.  Her most famous recording was “We’ll Meet Again,” which was recently echoed by Queen Elizabeth II in her address to her subjects about the coronavirus.



Camping With the Phonograph: 1920

1920JuneTalkingMachineWorldA hundred years ago this month, the June 1920 issue of Talking Machine World carried this ad for the Columbia Grafonola phonograph, and reminded readers that the joys of vacation are redoubled when music is brought along.

The compact instrument in its traveling kit could be tucked away safely in any corner of an automobile, motor boat, or even canoe. It stayed out of the way until needed for the latest music for dancing.