1925 Record Sales Methods: The Audak System

1925One hundred years ago, times had changed in the record business, and the progressive record dealer had abandoned old-fashioned, profit-absorbing methods. Instead, they had adjusted to modern conditions by getting the Audak System, from the Audak Co., 565 Fifth Avenue, New York.

Instead of expensive booths, customers could privately listen to records they might want to buy the Autek units, six of which could be put in the place of the old-fashioned booths.

The ad appeared in the November, 1925, issue of Talking Machine World. Of course, very soon, most customers would probably reviewing records by listening to them on the radio.