According to this ad in the Pittsburgh Press 80 years ago today, May 20, 1942, many of our boys fighting overseas were unable to buy cigarettes at any price.
To solve this intolerable situation, Philip Morris came to the rescue. For just 85 cents, you could send a carton to any APO or fleet address. You just paid at your local retailer, they would pass the order on to their jobber, and Philip Morris would see to it that our boys had plenty of smokes.