This couple are getting ready to enjoy listening to a record on the Philco model 1401 radio-phonograph, which, according to the ad, played records by magic. You didn’t need to lift the lid, nor even look at the tone arm. You just inserted the record into the front, and it played automatically.

This ad appeared in Life magazine 75 years ago today, April 12, 1948. You can see a nicely restored specimen at this video: