Zenith 10-S-590 Radio-Phono Console, 1940

1940Oct12RadioGuideAs we’ve shown before, there was a time when people dressed up to listen to the radio, and as this young woman demonstrates, 80 years ago was one of those times. Shown in the October 12, 1940, issue of Radio Guide, she is listening to her Zenith model 10-S-590 radio-phonograph console. The magazine featured a fashion show of the top-of-the line models available in 1941, and noted that listeners would get plenty for their money in the coming year, taking home a beautiful scientific marvel.

The fact that this woman is dressed to the nines probably means that she’s pulling in a program on the shortwaves, since the 10-tube set (with push buttons and a 12-inch speaker) covered the standard broadcast band and two shortwave bands, 1.8-5 and 6-18 MHz.