We previously featured a 1917 ad for this Steward portable phonograph. The set had gone to war, as that ad pointed out that thousands were on their way to the boys in the Army and Navy. Peace now prevailed, and this ad shows the phonograph being used by picnickers.

The 1917 ad gave a Chicago address. By 1920, the phonographs were being made in Canada, and this 1920 ad gives the company’s address as the Lincoln Building, Buffalo, New York, presumably a more convenient location to import from Canada.

According to this ad directed to retailers, not carrying this phonograph was the equivalent of a dealer saying they didn’t want to make money.

The ad appeared a hundred years ago this month in the July 1920 issue of Talking Machine World.