Seventy-five years ago today, the Sunday funnies of the Milwaukee Journal, Aug. 20, 1944, carried this ad for a familiar product with a slightly unfamiliar name.

Just to make sure everyone knew, Cheerios (then known as Cheerioats) didn’t require cooking, and they had a cute donut shape with a brown toast color that kids loved.  They stayed crispy even in cream.  The product had been introduced by General Mills in 1941, and the name was changed to Cheerios in 1945.