This Jello ad appeared in Life magazine 75 years ago today, September 28, 1942.

Kate Smith, whose program was heard Friday evenings on CBS, reported that she was tickled pink when she learned that Jell-O and Jell-O puddings would be her sponsor. She loved to eat real lucious food and loved to talk about it.

And when she thought of all of the marvelous things that could be made with Jell-O and Jell-O puddings, she said that she could write a book, and just might write one.

She reported that she was busy rounding up her favorite recipes and figuring out new tricks. A few of those recipes appeared in the ad, and she was crazy about every one of them.  And Kate wasn’t one to jump on the all-natural bandwagon.  “Jell-O’s Strawberry, Raspberry, and Cherry flavors seem better than ever to me these days.  Richer, with a real fresh-picked taste.  And they tell me it’s because they’ve found a way to artificially enhance the flavor and then keep it ‘locked-in.'”

Here’s Kate Smith singing the White Cliffs of Dover in 1942: