75 years ago today, the June 8, 1942, issue of the Chicago Tribune carried this ad from the Marshall Field department store.

So that customers could express their gratitude to the men in the service, the store had a “canteen” on the second floor containing 576 different gift ideas that were, after “consultation with the War Department and the boys themselves,” were guaranteed to please the serviceman. The ad invited customers to “spend very little, or quite a lot, but send the boys something regularly.”

The store’s prices included free shipping by railway express to any military or naval post, station, camp, or ship.

One suggestion to include in the box to the boys was a phonograph record. For just a quarter, you could record five minutes on two sides of a 6 inch phonograph disk so that the boys could hear a voice from home.