Seventy-five years ago today, the July 9, 1944, issue of the Milwaukee Journal carried this ad showing why America won the war. The secret weapon was bread, and this housewife knew to put it first on her shopping list.

Thanks to your Government, bread was packed with vitamins, minerals, protein, and carbohydrates, and served as the basis for a healthy diet.

A postscript reveals the probable sponsor of the ad, as it notes that most good bread is made with Fleischmann’s yeast.