Eighty years ago, with the War in the rear view mirror, this woman needed a radio, or perhaps a home appliance, and she was calling her friendly local radio dealer, who had the foresight to make sure that she had his number handy.

She is shown on the cover of Radio Retailing, January 1946. The magazine reminds dealers that soon there would be a flood of products onto their sales floors: “Let’s forget the past. Forget the days of famine and the days of “in-the-bag” sales. Let us remember what happened in other fields. -There are plenty of cigarettes now; there are beefsteaks, metal razors, face tissues and nylons.” And soon, there would be plenty of radios.