Seventy five years ago, this lucky young woman (now about 92 years old) was the new owner of her very own radio, the Arvin Model 242T “Keen-Teen” radio. It was aimed at the nation’s eight million teen girls, who saw it prominently advertised in the “Back to School” issue of Seventeen magazine.

This ad, in the July 1949 issue of Radio & Television Retailing, reminded dealers that this issue of the magazine was the “Style Bible” of the school and college crowd. In addition to the magazine ad, there would be a point of sale display featuring the actual ad. They were urged to be ready when the magazine hit the newsstands on August 1. The four-tube set retailed for $14.95, which works out to $197 in 2024 dollars. But mom and dad probably cashed in a war bond, which was keen.