Sixty years ago today, Kodak ran this ad in the June 26, 1964, issue of Life Magazine for its then-new Instamatic line of cameras. The Instamatic 100 shown in the ad could be had for less than $18. The line proved immensely successful. You could see it for yourself at the Eastman Kodak Pavillion at the New York World’s Fair, or at any Kodak dealer.