Eighty-five years ago this month, the April 1937 issue of Radio Today contained this Philco ad reminding dealers of the profits to be made selling intercom systems, specifically the Philco Phone.

A set of two stations sold for $49.50, and additional stations were available for $10 each. The ad noted that even small offices, such as one or two doctors or dentists and a receptionist, could benefit from the set. And businesses such as garages, restaurants, and theaters could put themto good use.

And it was an easy sale for the dealer, with no trade-ins, no expensive installation, or service worries.

And there was even an untouched market in the “better homes” in the community.