For the American housewife fighting on the Home Front in 1945, here was the battle plan, as published 75 years ago today in the February 9, 1945, issue of the Pittsburgh Post-Gazette.
One way to compare the spending power in pre-1964 dollars is to remember that one dollar was one silver dollar, which is worth about $18 dollars today. So 25 pounds of flour was 98 cents, which works out to about 70 cents per pound in today’s money. That seems pretty reasonable, but eggs work out to about $10 per dozen, and pork sausage to over $6 per pound, meaning that the housewife had to be creative when it came to getting protein into her family’s diet.
Some items, such as beef, sugar, and butter, were rationed. But all of the items in this ad were freely available.