On this day 80 years ago, the Christmas shopping season was in full swing. The shopper shown here, on the cover of Radio Retailing, November 1939, bypassed the neckties and instead headed to the radio department to find the perfect gift. The radio she was carrying probably wasn’t a replacement for the family’s main set. Instead, it was an “extra” set to go in another room. The magazine reminded retailers that they shouldn’t miss out on these sales, just because they’re concentrating on sales of replacements for the main set. This retailer obviously got the message.