The gentleman shown here is obviously a mover and shaker, and he’s staying in touch thanks to a portable citizen’s band transceiver that he assembled himself from a semi-kit. The electronics came pre-wired, but he had to do the final assembly himself, a process that took about three hours.
The set, from a company called Springfield Enterprises, sold for $41.90, plus $5.73 for the battery. The set was reviewed in the June 1959 issue of Electronics Illustrated. The magazine had two of the units, and found the reliable range using the whip antennas to be about a quarter of a mile.
The top photo is taken at Times Square, as revealed by this photo.