This ad for WCCO Minneapolis appeared in Broadcasting magazine 75 years ago today, August 30, 1943.  It reminded advertisers that the station’s 6-7 AM program, time on which could be booked at the early morning rate, was hosted by Lew Brock, who had a loyal following with the station’s loyal listeners.

According to the ad, former vaudeville star Brock emceed the “Sunrisers” program, which included an orchestra and other musical regulars.