The radio retailer 80 years ago was always looking for a way to add a few more sales, and with summer vacation season underway, one idea was this counter top battery display for the obligatory flashlight.  The display took up only 8-1/2 by 11 inches of counter space, but promised to keep customers shelling out for cells.

The ad, from the Bond Electric Corporation of New Haven, CT, appeared in the July 1936 issue of Radio Retailing magazine.

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