Seventy years ago this month, every newsstand in America was a billboard for war bonds.  Almost every magazine published that month carried the same message, shown here on the cover of Radio Craft, June 1945, urging Americans to continue buying war bonds.

The identical message was carried on the cover of most magazines and was signed by the five-star generals of the army and the admirals of the navy:

TO THE AMERICAN PEOPLE:

Your sons, husbands and brothers who are standing today upon the battlefronts are fighting for more than victory in war. They are fighting for a new world of freedom and peace.

We, upon whom has been placed the responsibility of leading the American forces, appeal to you with all possible earnestness to invest in War Bonds to the fullest extent of your capacity.

Give us not only the needed implements of war, but the assurance and backing of a united people so necessary to hasten the victory and speed the return of your fighting men.

Most magazines also included a message from the publisher urging readers to buy bonds.  QST, for example, had the following commentary:

With victory in Europe the war is half won–but only half, for there are numerous treacherous Japs still to be beaten. The surest way that we can help finish the job is to buy War Bonds–and keep buying them. It is in this cause that the five-star generals of our Army and admirals of the Navy have addressed to the American people the appeal reproduced on the cover this month. Won’t you help put the “Mighty Seventh” War Loan Drive over the top, so our fighting men can raise the American flag in the heart of the enemy’s domain?

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