1934 Philco Ad

1934Philco

Eighty years ago today, November 16, 1934, the Milwaukee Journal carried this ad for this Philco “lowboy” console radio for $59.95. You could have the radio installed in your home for ten percent down.

The radio is Philco model 45L, and covered both standard broadcast and short wave. In fact, this package included a short wave antenna kit, a Radio Atlas of the World, and an “Admiral Byrd Revolving Globe.”

The receiver was probably a pretty good performer. It had six tubes, and two IF stages. You can find a schematic and more information at RadioMuseum.org.