A hundred years ago, there were rail vehicles running down the middle of the street, and they discovered that people were getting run over. (It turns out they didn’t have a steering wheel.) The solution was the “Safety First Campaign” with inspiring slogans such as “Pedestrians: Get The Safety Habit,” “Don’t Take Chances,” and “Employees Trying To Do Their Part.”
Now that we’re once again running billion dollar rail vehicles without steering wheels down the middle of the street, it’s probably time to dust off that old safety campaign.