Elegance in SWL’ing, 1956


There was a time when people still dressed up to listen to shortwave radio, as demonstrated by this elegant DX’er, undoubtedly tuning in a shortwave broadcast on her Grundig Majestic Pianissimo console. The elegant cabinet, with its natural walnut finish, contained five loudspeakers, an AM-FM-SW receiver, and an automatic phonograph.

This ad appeared in Life Magazine, October 29, 1956. The ad also featured three more consoles tuning the shortwave bands, as well as two table radios. Prices ranged from $69.96 up to $1495, at better stores everywhere.

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