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If you were getting ready for Halloween a hundred years ago, the place to go was Loft, whose trademark was “penny a pound profit.” Both chocolates and hard candies (with the characteristic orange tint) went for about 54-59 cents per pound (which works out to $9.54 to $10.42 after in 2022 dollars, after inflation.)

The store was said to have an immense assortment and the lowest prices in the city, which formed a combination that defied all forms of competition. The “high grade” 59 cent chocolates came in an attractively decorated container in keeping with that great night of mysterious doings. For tholse on a budget, you could get six pumpkin head scarecrow lollipos or six marshmallow jelly funny faces for 19 cents.

For exact store locations, readers were directed to the telephone directory. The ad appeared in the New York Evening World, October 27, 1922.