1947 Philco Christmas Ad

1947Dec15LifeSeventy years ago, Santa was getting ready to head down the chimney with some of these Philco radios and phonographs shown in this ad from the December 15, 1947, issue of Life magazine.

The featured console was the Philco 1270, with a list price of $359.70. It featured an FM tuner, and also promised to let you say goodbye to record noise, with the “Philco Electronic Scratch Eliminator, the device that separates noise from music for the first time in the history of record-playing.”

If you wanted to add some scratches to those records to test the capabilities, the ad also featured two phonographs that could probably do the trick, models 1200 and 1201. The record was inserted into a slot on the front, and the ad promised “no more fussing with lids, tone-arms, or controls.” Model 1200 was just a record player, while model 1201 also featured a radio. Both were portable and could be carried anywhere.

You can see the 1270 in action at the following video.  While not mentioned in the ad, you can see from the video that the set also tuned 6-15.5 MHz shortwave.