Dutch Reagan, WHO 1936

1936nov14radioguide

Eighty years ago today, the November 14, 1936 issue of Radio Guide carried a profile of the man who would, 44 years later, be elected President of the United States, Dutch Reagan.

As recounted by the magazine, Ronald Reagan walked into WOC radio in Davenport, Iowa, in 1932, looking for a job. The station was at the time synchronized with WHO Des Moines. The program director, Peter MacArthur, asked if he knew anything about football. When Reagan answered in the affirmative, MacArthur told him to stand by a microphone and imagine that he was at a game. The program director listened amazed for fifteen minutes before telling Reagan, “you’re broadcasting the Iowa-Minnesota game!”

When WOC and WHO split in 1932, Reagan went with WHO, where he broadcast the Chicago games by telegraphic report.

The article describes the future president:

He is over six feet tall with the pro- verbial Greek -god physique: broad – shouldered, slim-waisted and a face that would make Venus look twice before running to her man Zeus! And then he can talk, too.  Dutch has a smooth -running “gift o’ gab” which never seems to falter, never is at loss for the right word. In short, he has quick wit and a nimble vocabulary, and large, too.

It noted that during his days at Eureka College, where he lettered in several sports, he never allowed anyone to call him Ronald, even though it was his name.  The magazine also seemed to think that the young announcer had a future:

But there are new things beckoning. One is a career with the networks.
Like any ambitious announcer, Dutch, who never uses quotation marks about his name, has high hopes toward becoming the Husing or the McNamee of the airwaves, 1937 style. Watch him; he’s stream-lined. He might do it.



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